{"id":4452,"date":"2023-01-13T09:55:56","date_gmt":"2023-01-13T06:55:56","guid":{"rendered":"https:\/\/multimediabilgisayar.com\/blog\/?p=4452"},"modified":"2024-11-07T09:40:20","modified_gmt":"2024-11-07T06:40:20","slug":"google-ads-nedir-google-reklam-modelleri-nelerdir","status":"publish","type":"post","link":"https:\/\/multimediabilgisayar.com\/blog\/google-ads-nedir-google-reklam-modelleri-nelerdir\/","title":{"rendered":"Google Ads Nedir, Google Reklam Modelleri Nelerdir?"},"content":{"rendered":"

Google Ads, Google arama dizinine kay\u0131tl\u0131 sitelerde ve Google arama motoru \u00fczerinde reklam vermeye yarayan Google merkezli bir reklamc\u0131l\u0131k platformudur. Pek \u00e7ok arama motoru bu hizmeti sunsa da Google\u2019\u0131n T\u00fcrkiye\u2019de a\u00e7\u0131k ara en \u00e7ok kullan\u0131lan arama motoru olmas\u0131, bu hizmeti e-ticaret siteleri i\u00e7in daha \u00f6nemli hale getirmektedir.<\/p>\n

Kullan\u0131c\u0131lar sat\u0131n alacaklar\u0131 \u00fcr\u00fcnleri, gidecekleri yerleri ve belirli konularda ne yapacaklar\u0131n\u0131 Google\u2019da ararlar. Google Ads arac\u0131l\u0131\u011f\u0131yla verilen reklamlar; reklam veren sitenin \u00fcr\u00fcn ve hizmetlerini alakal\u0131 aramalarda veya konumlarda g\u00f6sterilmesine yard\u0131mc\u0131 olur. Hem masa\u00fcst\u00fcnde hem de mobilde kullan\u0131lmas\u0131 m\u00fcmk\u00fcn olan bu hizmet ile web sitenize ziyaret\u00e7i \u00e7ekebilir, potansiyel m\u00fc\u015fteriler ile ileti\u015fime ge\u00e7ilebilir ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilirsiniz. \"\"<\/p>\n

Google Reklam Modelleri<\/h3>\n

Google Ads, i\u00e7erisinde yer alan \u00e7e\u015fitli kampanya se\u00e7enekleri ile birlikte ihtiya\u00e7 duyulan bir\u00e7ok reklam modelini b\u00fcnyesinde bar\u0131nd\u0131rmaktad\u0131r. Bu ara\u00e7 sayesinde, hedef kitlenizde yer alan ki\u015filere kolayca ula\u015fabilir ve g\u00f6rmelerini istedi\u011finiz reklamlar\u0131 sunabilirsiniz. Yaz\u0131n\u0131n devam\u0131nda yer alan Google reklam modellerini inceleyerek, hedefleriniz do\u011frultusunda \u00e7al\u0131\u015fmalar\u0131n\u0131za y\u00f6n verebilirsiniz.<\/p>\n

1- Arama A\u011f\u0131 Reklamlar\u0131<\/h4>\n

Kullan\u0131c\u0131, ihtiyac\u0131 do\u011frultusunda Google arama motoru \u00fczerinden aramas\u0131n\u0131 ger\u00e7ekle\u015ftirir. Sizin anahtar kelimeniz bir kullan\u0131c\u0131n\u0131n bu aramas\u0131yla e\u015fle\u015fti\u011finde Google\u2019\u0131n arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde reklam\u0131n\u0131z belirir. Search reklamlar Google arama sonu\u00e7 sayfas\u0131 ile Google i\u015f orta\u011f\u0131 sitelerinde ve alakal\u0131 di\u011fer konumlarda g\u00f6sterilen metin veya telefon aramas\u0131 \u00fcreten reklamlard\u0131r. Google i\u00e7in kullan\u0131c\u0131 deneyimi en \u00f6nemli \u015fey oldu\u011fundan, arama sorgular\u0131nda daima en alakal\u0131 i\u00e7erikleri g\u00f6stermektedir.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

2- G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131<\/h4>\n

G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar di\u011fer ad\u0131yla banner reklamlar olarak da bilinmektedir. Web siteleri \u00fczerinde yay\u0131nlanan ve kitle hedeflemesini detayl\u0131 olarak yapabildi\u011finiz reklamlard\u0131r. Google i\u015f orta\u011f\u0131 olan web sitelerinin ziyareti s\u0131ras\u0131nda, reklamlar\u0131n g\u00f6rsel olarak belirli boyutlarda statik ya da hareketli video olarak g\u00f6sterilmesini sa\u011flayan reklam modelidir. Haber siteleri, bloglar, oyun siteleri vb. gibi dijital platformlar\u0131n banner alanlar\u0131nda kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kan reklam, pazarlama, sat\u0131\u015f ve ileti\u015fim ama\u00e7l\u0131 olu\u015fturulan reklam kampanyalar\u0131d\u0131r. \u00d6zel olarak tasarlanm\u0131\u015f bir resim-foto\u011fraf ile kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekerek bu reklama t\u0131klanmas\u0131n\u0131 sa\u011flay\u0131p ilgili sayfa ba\u011flant\u0131s\u0131na y\u00f6nlendirilmek ama\u00e7lan\u0131r. Haz\u0131rlayaca\u011f\u0131n\u0131z Remarketing listesi ile daha \u00f6nce sitenizi ziyaret eden kullan\u0131c\u0131larla da yeniden etkile\u015fime ge\u00e7me imkan\u0131 bulursunuz.<\/p>\n

\"\"<\/p>\n

3- Video (Youtube) Reklamlar\u0131<\/h4>\n

Youtube\u2019da ve Google\u2019\u0131n i\u015f orta\u011f\u0131 web sitelerinde yay\u0131nlanan bir kampanya t\u00fcr\u00fcd\u00fcr. Youtube, g\u00fcnl\u00fck bir milyar saatten fazla video izleyen her ya\u015f grubu ve d\u00fcnyan\u0131n pek \u00e7ok yerinden \u00e7e\u015fitli kullan\u0131c\u0131 kitlesine sahip bir video platformudur. Google videolar yapaca\u011f\u0131n\u0131z kampanya plan\u0131 ve hedeflemelerinize g\u00f6re\u00a0discovery<\/strong>,\u00a0video<\/strong>\u00a0i\u00e7i<\/strong>\u00a0atlanabilir<\/strong>,\u00a0atlanamaz<\/strong>\u00a0gibi \u00e7e\u015fitli hedeflere sahip reklam se\u00e7enekleri sunar. B\u00f6ylece potansiyel m\u00fc\u015fterileriniz video izlerken siz de onlara rahat\u00e7a ula\u015fabilirsiniz.<\/p>\n

\"\"<\/p>\n

4- Al\u0131\u015fveri\u015f (Shopping) Reklamlar\u0131<\/h4>\n

Hem online, hem de ma\u011faza sat\u0131\u015flar\u0131n\u0131 art\u0131rmaya y\u00f6nelik reklam t\u00fcr\u00fcd\u00fcr. Yaln\u0131zca e-ticaret sitelerine uygundur. E-ticaret sitenizde satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlerin Google aramalar\u0131nda g\u00f6r\u00fcnmesini sa\u011flayan ve ayr\u0131nt\u0131l\u0131 bilgi veren, potansiyel m\u00fc\u015fterilerinize h\u0131zl\u0131ca ula\u015fman\u0131z\u0131 sa\u011flayan kampanya modelidir. Sabit ve dinamik \u00fcr\u00fcn bilgilerinden olu\u015fur. Kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131 sonucunda fiyat ve \u00fcr\u00fcn g\u00f6rseli ile kar\u015f\u0131lar\u0131na \u00e7\u0131kan bu reklam modelinde t\u0131klama oran\u0131 \u00e7ok y\u00fcksektir. Bir shopping reklam olu\u015fturmak i\u00e7in \u00f6ncelikle Google Merchant Center\u2019a kaydolman\u0131z gerekmektedir.<\/p>\n

Al\u0131\u015fveri\u015f reklamlar\u0131 bir \u00fcr\u00fcn\u00fcn markas\u0131n\u0131n, fiyat\u0131n\u0131n, \u00f6zelliklerinin, g\u00f6rselinin kullan\u0131c\u0131ya kolayca ula\u015fmas\u0131n\u0131 sa\u011flamaktad\u0131r. \u00d6rne\u011fin, \u201c\u00e7i\u00e7ek\u201d sorgusunu yapan kullan\u0131c\u0131n al\u0131\u015fveri\u015f sekmesinde kar\u015f\u0131la\u015faca\u011f\u0131 g\u00f6r\u00fcnt\u00fc \u015fu olacakt\u0131r:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

5-Uygulama (App) Reklamlar\u0131<\/h4>\n

Bir mobil uygulamaya sahipseniz ve uygulaman\u0131z\u0131n daha fazla indirilmesini sa\u011flamak ya da uygulaman\u0131z\u0131n tan\u0131t\u0131m\u0131n\u0131 yaparak bilinirli\u011finizi artt\u0131rmak istiyorsan\u0131z ba\u015fvuraca\u011f\u0131n\u0131z reklam modeli App (uygulama) reklamlar\u0131d\u0131r. Bu reklam modelinde uygulaman\u0131z Google Play ya da Apple App Store\u2019daki uygulama giri\u015fine ba\u011flant\u0131 olu\u015fturarak\u00a0 Google Play, Youtube, G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131, Google Ke\u015ffet ve mobil uygulamalarda reklamlar\u0131n\u0131z\u0131n g\u00f6sterimini sa\u011flar. \"\"<\/p>\n

6- Yerel (Local) Reklamlar\u0131<\/h4>\n

Yerel kampanyalar, potansiyel m\u00fc\u015fterilerin ma\u011fazalara ne zaman ve nas\u0131l gideceklerine karar vermeleri i\u00e7in ihtiya\u00e7 duyduklar\u0131 bilgileri sunmada i\u015fletmelere yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. Yerel Arama A\u011f\u0131 Reklamlar\u0131 di\u011fer bilinen ad\u0131 ile ise Google Harita Reklamlard\u0131r. Telefon numaras\u0131, \u00e7al\u0131\u015fma saatleriniz ya da g\u00f6rseller gibi ekleyece\u011finiz detayl\u0131 bilgileriniz ile ma\u011fazan\u0131z hakk\u0131nda bilgi verirken potansiyel m\u00fc\u015fteri ziyaretlerinizi de art\u0131rabilirsiniz.<\/p>\n

\"\"<\/p>\n

7-Ak\u0131ll\u0131 (Smart) Reklamlar\u0131<\/h4>\n

Ak\u0131ll\u0131 kampanyalar i\u00e7in kaydoldu\u011funuzda i\u015fletmenizi tan\u0131mlayan bir reklam metni yazars\u0131n\u0131z. Ayr\u0131ca, reklam\u0131n\u0131zda hedeflemek istedi\u011finiz anahtar kelime temalar\u0131n\u0131 se\u00e7er ve b\u00fct\u00e7e belirlersiniz. Reklam\u0131n\u0131z Google Arama, Google Haritalar, Youtube, Gmail ve Google orta\u011f\u0131 web sitelerindeki potansiyel d\u00f6n\u00fc\u015f\u00fc y\u00fcksek olabilecek mecralarda otomatik olarak g\u00f6sterilir.\u00a0 Ak\u0131ll\u0131 (smart) kampanya, verileri ger\u00e7ek zamanl\u0131 analiz ederek teklif verme ve reklam yerle\u015ftirmeyi otomatik olarak yapar.<\/p>\n

\"\"<\/p>\n

8- Ke\u015fif (Discovery) Reklamlar\u0131<\/h4>\n

Markan\u0131z\u0131n ke\u015ffedilmesi ve etkile\u015fim kurulmas\u0131 i\u00e7in kullan\u0131c\u0131lara ilham veren ve onlara etkileyici g\u00f6rsel ve ki\u015fiselle\u015ftirilmi\u015f reklam hizmeti sunan reklam modelidir. Siz olu\u015fturaca\u011f\u0131n\u0131z reklamlar\u0131n\u0131z i\u00e7in iyi bir ba\u015fl\u0131k, y\u00fcksek kalitede ve etkileyici g\u00f6rseller, sizi tan\u0131mlayan logolar ile temel verileri Google\u2019a verirsiniz. Google\u2019\u0131n g\u00f6revi de reklamlar\u0131n\u0131za ilgi g\u00f6steren m\u00fc\u015fterilere bunlar\u0131 sunmak olur. Discovery reklamlar\u0131, Google\u00a0 mobil cihazlar ana sayfas\u0131nda g\u00f6z\u00fcken bir ak\u0131\u015ft\u0131r. Kullan\u0131c\u0131n\u0131n ilgi alan\u0131na g\u00f6re kar\u015f\u0131s\u0131na i\u00e7erikler \u00e7\u0131kmaktad\u0131r.<\/p>\n

 <\/p>\n

https:\/\/www.multiyazilim.com<\/div>\n","protected":false},"excerpt":{"rendered":"

Google Ads, Google arama dizinine kay\u0131tl\u0131 sitelerde ve Google arama motoru \u00fczerinde reklam vermeye yarayan Google merkezli bir reklamc\u0131l\u0131k platformudur. Pek \u00e7ok arama motoru bu hizmeti sunsa da Google\u2019\u0131n T\u00fcrkiye\u2019de a\u00e7\u0131k ara en \u00e7ok kullan\u0131lan arama motoru olmas\u0131, bu hizmeti e-ticaret siteleri i\u00e7in daha \u00f6nemli hale getirmektedir. Kullan\u0131c\u0131lar sat\u0131n alacaklar\u0131 \u00fcr\u00fcnleri, gidecekleri yerleri ve belirli […]<\/p>\n","protected":false},"author":1,"featured_media":5209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[731,732,733,734,735,736,737,738,739,740,741,742,743,744,745,746,747,748,749],"class_list":["post-4452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim","tag-akilli-smart-reklamlari","tag-akilli-reklamlar","tag-alisveris-shopping-reklamlari","tag-alisveris-reklamlari","tag-arama-agi-reklamlari","tag-discovery","tag-google-ads","tag-google-reklam","tag-google-reklam-modelleri","tag-goruntulu-reklam-agi","tag-kesif-discovery-reklamlari","tag-kesif-reklamlari","tag-uygulama-app-reklamlari","tag-uygulama-reklamlari","tag-video-youtube-reklamlari","tag-video-reklamlari","tag-yerel-local-reklamlari","tag-yerel-reklamlar","tag-youtube-reklamlari"],"yoast_head":"\nGoogle Ads Nedir, Google Reklam Modelleri Nelerdir? - Multimedia 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