{"id":4207,"date":"2022-10-26T11:44:36","date_gmt":"2022-10-26T08:44:36","guid":{"rendered":"https:\/\/multimediabilgisayar.com\/blog\/?p=4207"},"modified":"2022-10-26T12:36:14","modified_gmt":"2022-10-26T09:36:14","slug":"logo-tasariminda-dikkat-edilmesi-gereken-hususlar","status":"publish","type":"post","link":"https:\/\/multimediabilgisayar.com\/blog\/logo-tasariminda-dikkat-edilmesi-gereken-hususlar\/","title":{"rendered":"Logo Tasar\u0131m\u0131nda Dikkat Edilmesi Gereken Hususlar"},"content":{"rendered":"

Logo; marka, kurulu\u015f, ki\u015fi ve ki\u015filerin temsil ettiklerini \u00f6ne \u00e7\u0131karan g\u00f6rsel bir ifade bi\u00e7imidir. Yapt\u0131\u011f\u0131n\u0131z i\u015f her ne olursa olsun, her sekt\u00f6rde d\u00fckkan\u0131n\u0131zdaki tabeladan, internet sitenize, sosyal medya hesaplar\u0131n\u0131za sizi yans\u0131tan ve m\u00fc\u015fterilerinizin g\u00f6rd\u00fc\u011f\u00fcnde sizi direkt olarak tan\u0131yabildi\u011fi bir tasar\u0131ma sahip olman\u0131z gerekir.<\/p>\n

\"logo\"<\/p>\n

-> Logo, i\u015fletmenizin y\u00fcz\u00fcd\u00fcr (tan\u0131mlay\u0131c\u0131d\u0131r).<\/p>\n

-> Logolar t\u00fcketici karar verme s\u00fcrecini y\u00f6nlendirir.<\/p>\n

-> Logolar markan\u0131n h\u0131zl\u0131 tan\u0131nmas\u0131n\u0131 sa\u011flar.<\/p>\n

-> Logolar sizi rakiplerinizden farkl\u0131 k\u0131lar.<\/p>\n

Her tasar\u0131mc\u0131n\u0131n ve m\u00fc\u015fterinin logo tasar\u0131m s\u00fcrecine ba\u015flamadan \u00f6nce dikkate almas\u0131 gereken kurallar listesi.<\/p>\n

1- Logonuz \u015eirketinizi Temsil Etmeli<\/h3>\n

Logonuz, i\u015fletmenizin g\u00f6rsel tasviri olarak hizmet etmelidir.\u00a0Misyonunuzu, vizyonunuzu, de\u011ferlerinizi, \u00fcr\u00fcnlerinizi ve hizmetlerinizi temsil etmeye yard\u0131mc\u0131 olmal\u0131d\u0131r. Hedef kitlenizle a\u00e7\u0131k, \u00f6zl\u00fc ve g\u00fc\u00e7l\u00fc bir \u015fekilde ileti\u015fim kurmal\u0131d\u0131r.<\/p>\n

2- Sade ve Basit Olmas\u0131na \u00d6zen G\u00f6sterin<\/h3>\n

Logo tasar\u0131m\u0131n\u0131z ne kadar basitse tan\u0131n\u0131rl\u0131\u011f\u0131 ve ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 o kadar \u00e7ok olacakt\u0131r.<\/p>\n

3- Logo Tasarlan\u0131rken Kullan\u0131lacak Renk Say\u0131s\u0131<\/h3>\n

Logoda \u00fc\u00e7ten fazla renk tercih edilmez. Bunun sebebi bask\u0131da her rengin maliyeti art\u0131rmas\u0131d\u0131r. Ayr\u0131ca \u00e7ok fazla renk bir logoyu profesyonellikten \u00e7\u0131kar\u0131r; \u00f6yle ki renk karma\u015fas\u0131 hem dikkati da\u011f\u0131t\u0131p g\u00f6z\u00fc yorar hem de kurumsal bir \u00e7izgi olu\u015fturmaz.<\/p>\n

\"logo\"<\/p>\n

4- Do\u011fru Font Se\u00e7imi<\/h3>\n

Do\u011fru yaz\u0131 tipini ve boyutunu se\u00e7mek, bir\u00e7ok yeni ba\u015flayan tasar\u0131mc\u0131n\u0131n d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcnden \u00e7ok daha zordur. Logo tasar\u0131m\u0131n\u0131za e\u015flik edecek bir yaz\u0131 tipi se\u00e7erken \u00fc\u00e7 ana noktay\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun:<\/p>\n

– Comic Sans gibi en s\u0131k kullan\u0131lan fontlardan ka\u00e7\u0131n\u0131n, yoksa tasar\u0131m\u0131n\u0131z amat\u00f6rce g\u00f6r\u00fcnebilir.<\/p>\n

– \u00d6zellikle komut dosyas\u0131 yaz\u0131 tiplerinde, k\u00fc\u00e7\u00fclt\u00fcld\u00fc\u011f\u00fcnde yaz\u0131 tipinin okunakl\u0131 oldu\u011fundan emin olun.<\/p>\n

– Bir yaz\u0131 tipi idealdir, ikiden fazlas\u0131ndan ka\u00e7\u0131n\u0131n.<\/p>\n

5- Kulland\u0131\u011f\u0131n\u0131z G\u00f6rseller ve Logo Y\u00fcksek \u00c7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc veya Vekt\u00f6rel mi?<\/h3>\n

Tasar\u0131m\u0131n\u0131zda kullanaca\u011f\u0131n\u0131z her t\u00fcrl\u00fc g\u00f6rsel ve logonun y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc veya vekt\u00f6rel formatta olmas\u0131 \u015fartt\u0131r. Aksi takdirde \u00fcr\u00fcnlerinizin bask\u0131s\u0131 kalitesiz olacak veya y\u00fckledi\u011finiz tasar\u0131m reddedilerek yeni bir tasar\u0131m y\u00fcklemeniz istenecektir. Tasar\u0131mlar\u0131n\u0131z\u0131n, \u00fcr\u00fcn\u00fcn boyutuna g\u00f6re de\u011fi\u015febilecek olmas\u0131yla beraber, genellikle 300 dpi \u00e7\u00f6z\u00fcn\u00fcrl\u00fck ile haz\u0131rlanmas\u0131 tavsiye edilir. Fakat b\u00fcy\u00fck tabela gibi bask\u0131lar i\u00e7in 72 dpi\u00a0 kullan\u0131lmal\u0131d\u0131r.<\/p>\n

6- Dijital Bask\u0131 i\u00e7in RGB mi CMYK m\u0131?<\/h3>\n

Dijital bask\u0131da RGB renk, ofset bask\u0131da CMYK renkleri\u00a0kullan\u0131l\u0131r.<\/p>\n

7- Trendlerden Ka\u00e7\u0131n\u0131n<\/h3>\n

Tasar\u0131m trendleri gelir ve gider, dolay\u0131s\u0131yla bir trend olur. Baz\u0131 trendler uzun s\u00fcre sabit kal\u0131rken, baz\u0131lar\u0131 periyodik hevesler olarak kal\u0131r. En son trendlere ayak uydurmak \u00e7ok \u00f6nemli olsa da, logonuzun ve markan\u0131z\u0131n h\u0131zla eskimesine yol a\u00e7aca\u011f\u0131ndan tamamen onlara g\u00fcvenmemelisiniz. \u015eu anda neyin trend oldu\u011fu ve nelerden ka\u00e7\u0131n\u0131lmas\u0131 gerekti\u011fi konusunda g\u00fcncel kalmakta yanl\u0131\u015f bir \u015fey yok, ancak yaln\u0131zca trendlere ba\u011fl\u0131 olarak ba\u015fka bir hikaye. Hayal g\u00fcc\u00fcn\u00fcz\u00fc kullanmak ve herkesin yapt\u0131\u011f\u0131ndan farkl\u0131 bir fikir d\u00fc\u015f\u00fcnmek daha iyidir.<\/p>\n

8- Farkl\u0131 ve Yenilik\u00e7i Olun<\/h3>\n

Bir logo tasarlarken baz\u0131 tasar\u0131mlardan tabi ki ilham al\u0131nabilir ama ilham almak kopyalamakla kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r. S\u0131f\u0131rdan yap\u0131lan bir logo tasar\u0131m\u0131n\u0131n ayn\u0131 veya farkl\u0131 sekt\u00f6rden bir markan\u0131n logosuna benzemesi, insanlara benzetilen markay\u0131 hat\u0131rlatacakt\u0131r ki bu marka imaj\u0131n\u0131 olduk\u00e7a zedeleyen bir durumdur. Dolay\u0131s\u0131yla tasar\u0131mlar\u0131n\u0131z tamamen \u00f6zg\u00fcn olmal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Logo; marka, kurulu\u015f, ki\u015fi ve ki\u015filerin temsil ettiklerini \u00f6ne \u00e7\u0131karan g\u00f6rsel bir ifade bi\u00e7imidir. Yapt\u0131\u011f\u0131n\u0131z i\u015f her ne olursa olsun, her sekt\u00f6rde d\u00fckkan\u0131n\u0131zdaki tabeladan, internet sitenize, sosyal medya hesaplar\u0131n\u0131za sizi yans\u0131tan ve m\u00fc\u015fterilerinizin g\u00f6rd\u00fc\u011f\u00fcnde sizi direkt olarak tan\u0131yabildi\u011fi bir tasar\u0131ma sahip olman\u0131z gerekir. -> Logo, i\u015fletmenizin y\u00fcz\u00fcd\u00fcr (tan\u0131mlay\u0131c\u0131d\u0131r). -> Logolar t\u00fcketici karar verme s\u00fcrecini y\u00f6nlendirir. […]<\/p>\n","protected":false},"author":1,"featured_media":4212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[661,662,663,664],"class_list":["post-4207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim","tag-logo","tag-logo-tasariminda-dikkat-edilmesi-gereken-hususlar","tag-logo-tasarlanirken-kullanilacak-renk-sayisi","tag-logo-tasarim"],"yoast_head":"\nLogo Tasar\u0131m\u0131nda Dikkat Edilmesi Gereken Hususlar - Multimedia Bilgisayar | Blog<\/title>\n<meta name=\"description\" content=\"Logo, marka, kurulu\u015f, ki\u015fi ve ki\u015filerin temsil ettiklerini \u00f6ne \u00e7\u0131karan g\u00f6rsel bir ifade bi\u00e7imidir. 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