{"id":4183,"date":"2022-10-21T16:18:59","date_gmt":"2022-10-21T13:18:59","guid":{"rendered":"https:\/\/multimediabilgisayar.com\/blog\/?p=4183"},"modified":"2024-11-06T14:05:29","modified_gmt":"2024-11-06T11:05:29","slug":"google-analytics-ile-google-tag-manager-arasindaki-farklar-nelerdir","status":"publish","type":"post","link":"https:\/\/multimediabilgisayar.com\/blog\/google-analytics-ile-google-tag-manager-arasindaki-farklar-nelerdir\/","title":{"rendered":"Google Analytics ile Google Tag Manager Aras\u0131ndaki Farklar Nelerdir?"},"content":{"rendered":"<p>Google Analytics ve Google Tag Manager web sitesi trafi\u011fini izlemek i\u00e7in kullan\u0131lan en pop\u00fcler ara\u00e7lardan ikisidir. Peki hangisini kullanmal\u0131s\u0131n\u0131z? Hadi, birlikte inceleyelim.<\/p>\n<p>Google Etiket Y\u00f6neticisi ve Google Analytics, pazarlamac\u0131lar\u0131n ve web sitesi sahiplerinin web sitesi kullan\u0131c\u0131lar\u0131 hakk\u0131nda daha fazla bilgi ke\u015ffetmesine yard\u0131mc\u0131 olan \u00fccretsiz Google ara\u00e7lar\u0131d\u0131r.\u00a0Ancak benzerli\u011fin bitti\u011fi yer buras\u0131d\u0131r \u2013 Google Etiket Y\u00f6neticisi ve Google Analytics temelde farkl\u0131 ara\u00e7lard\u0131r. <img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4188 aligncenter\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-araclari-1024x1024.png\" alt=\"google-analytics-google-tag-manager\" width=\"750\" height=\"750\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-araclari-1024x1024.png 1024w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-araclari-300x300.png 300w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-araclari-150x150.png 150w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-araclari-768x768.png 768w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-araclari-1536x1536.png 1536w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-araclari-105x105.png 105w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-araclari.png 2000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/> \u00a0<\/p>\n<h3>Google Analytics Nedir?<\/h3>\n<p>Web sitenizdeki trafi\u011fi de\u011ferlendirmek i\u00e7in Google&#8217;\u0131n temel analiz raporlama platformudur. Google Analytics\u2019 in en temel amac\u0131 sitenin verilerini izlemek, saklamak ve raporlar olu\u015fturmakt\u0131r. Ayn\u0131 zamanda, web sitesini ziyaret eden ki\u015filer hakk\u0131nda bilgi alman\u0131za yard\u0131mc\u0131 olmaktad\u0131r. B\u00f6ylelikle, hedef kitlenin istek ve beklentilerinin kolayl\u0131kla anla\u015f\u0131lmas\u0131 sa\u011flan\u0131r. Google Analytics\u2019 in sundu\u011fu bu veriler sayesinde, sitelerdeki mevcut i\u00e7eriklerin nas\u0131l optimize edilece\u011fi konusunda bilgi sahibi olunmaktad\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4192 size-large\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/analitik-1024x416.png\" alt=\"google-analytics-google-tag-manager\" width=\"1024\" height=\"416\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/analitik-1024x416.png 1024w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/analitik-300x122.png 300w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/analitik-768x312.png 768w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/analitik-1536x623.png 1536w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/analitik-259x105.png 259w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/analitik.png 1838w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"228bf8a64b8551e1MsoNormal\">Google Analytics Raporunun \u0130\u00e7eri\u011finde Neler Vard\u0131r?<\/h4>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Web sitesini g\u00fcn i\u00e7inde ka\u00e7 ki\u015fi ziyaret etti?<\/p>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Ziyaretler hangi \u00fclkeden yap\u0131ld\u0131?<\/p>\n<p>-&gt; Sosyal medya performans metrikleri<\/p>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Oturum ba\u015f\u0131na ka\u00e7 sayfa ziyaret edildi?<\/p>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Ka\u00e7 ziyaret\u00e7i web sitesinden herhangi bir i\u015flem yapmadan \u00e7\u0131kt\u0131?<\/p>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Sitenin en \u00e7ok ziyaret edilen sayfalar\u0131 hangileriydi?<\/p>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Sitede ziyaret\u00e7iler ne kadar uzun s\u00fcre kald\u0131?<\/p>\n<p><\/p>\n<h4>Google Analytics&#8217;in Art\u0131lar\u0131 ve Eksileri<\/h4>\n<p><\/p>\n<h4>Art\u0131lar\u0131:<\/h4>\n<p><span data-preserver-spaces=\"true\">&#8211; M\u00fc\u015fteri edinme aktivitelerinizi takip etmenizi sa\u011flar.<\/span> <span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0&#8211; Davran\u0131\u015fsal ve demografik verileri derinlemesine analiz edilebilir.<\/span> <span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0&#8211; \u00c7ok kanall\u0131 takip yetenekleri, t\u00fcm pazarlama faaliyetlerinizi tek bir yerden takip etmenizi sa\u011flar.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span> <span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0&#8211; Kullan\u0131m\u0131 tamamen \u00fccretsizdir<\/span><\/p>\n<h4>Eksileri<strong><span data-preserver-spaces=\"true\">:<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">\u00a0&#8211; Anahtar kelime takibi yoktur.<\/span> <span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8211; Belirli ziyaretleri de\u011ferlendirmek i\u00e7in yeterince ayr\u0131nt\u0131l\u0131 olmayabilir.<\/span> <span data-preserver-spaces=\"true\">\u00a0\u00a0<\/span><\/p>\n<p><\/p>\n<h3>Google Tag Manager (Google Etiket Y\u00f6neticisi) Nedir?<\/h3>\n<p class=\"228bf8a64b8551e1MsoNormal\">Web sitenizdeki etiketler olarak bilinen JavaScript izleme kodlar\u0131n\u0131 tek bir yerden y\u00f6netmenizi sa\u011flayan bir ara\u00e7t\u0131r.\u00a0 Google Etiket Y\u00f6neticisi, sitedeki pazarlama etiketlerini y\u00f6netmenize ve da\u011f\u0131tman\u0131za olanak sa\u011flayan Google\u2019\u0131n sunmu\u015f oldu\u011fu \u00fccretsiz bir ara\u00e7t\u0131r. Siteye eklenmesi gereken etiketler tek bir panel \u00fczerinden eklenebilmektedir. \u00d6zellikle sitede y\u00f6netilecek \u00e7ok fazla etiket varsa, Google Etiket Y\u00f6neticisi t\u00fcm kodlar\u0131 tek bir yerde tutarak siteyi y\u00f6netme i\u015fini kolayla\u015ft\u0131rmaktad\u0131r. Etiketlerden hangilerinin ne zaman tetiklenece\u011fine ili\u015fkin verileri tan\u0131mlaman\u0131za izin vermektedir.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4193 size-large\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/tagmanager-1024x507.png\" alt=\"google-analytics-google-tag-manager\" width=\"1024\" height=\"507\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/tagmanager-1024x507.png 1024w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/tagmanager-300x148.png 300w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/tagmanager-768x380.png 768w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/tagmanager-1536x760.png 1536w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/tagmanager-212x105.png 212w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/tagmanager.png 1891w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"228bf8a64b8551e1MsoNormal\">Google Etiket Y\u00f6neticisinde (GTM) Neleri \u0130zleyebilirsiniz?<\/h4>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Etkinlikler (ba\u011flant\u0131 t\u0131klamalar\u0131, PDF indirmeleri, sepete ekleme veya sepetten \u00e7\u0131karma t\u0131klamalar\u0131\u2026)<\/p>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Kayd\u0131rma takibi<\/p>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Video g\u00f6r\u00fcnt\u00fclemeleri<\/p>\n<p class=\"abc4677836da491last-child1\">-&gt; T\u00fcm \u00e7\u0131k\u0131\u015f t\u0131klamalar<\/p>\n<p class=\"228bf8a64b8551e1MsoNormal\">-&gt; Form terk etme<\/p>\n<p>-&gt; Sayfa ziyaretleri<\/p>\n<p>-&gt; Sayfada\u00a0 gezinme s\u00fcresi<\/p>\n<p><\/p>\n<h4>Google Etiket Y\u00f6neticisinin Art\u0131lar\u0131 ve Eksileri<\/h4>\n<p><\/p>\n<h4>Art\u0131lar\u0131:<\/h4>\n<p><span data-preserver-spaces=\"true\">\u00a0&#8211; \u00c7o\u011fu kullan\u0131c\u0131 bunu \u00fccretsiz olarak kullanabilir (daha b\u00fcy\u00fck ve daha karma\u015f\u0131k kurulu\u015flar, daha da fazla \u00f6zelli\u011fe sahip \u00fccretli bir s\u00fcr\u00fcm\u00fc tercih edebilir). Etiketlerin tasarlanmas\u0131 ve uygulanmas\u0131yla ilgili zaman ve \u00e7abay\u0131 ortadan kald\u0131r\u0131r.<\/span> <span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8211; T\u00fcm etiketleme ve veri toplama i\u015flemlerini merkezile\u015ftirir ve kampanyalar\u0131 geli\u015ftirmede kullan\u0131lmak \u00fczere di\u011fer platformlar\u0131n\u0131za iletir.<\/span> <span data-preserver-spaces=\"true\">\u00a0 <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8211; Mevcut di\u011fer hizmetler ile \u00e7ok say\u0131da \u00f6nceden olu\u015fturulmu\u015f aray\u00fcz vard\u0131r.<\/span> <span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> &#8211; Kod uzunlu\u011funu azaltarak web sitenizin h\u0131z\u0131n\u0131 art\u0131rabilir ve sayfalar\u0131n daha h\u0131zl\u0131 y\u00fcklenmesini sa\u011flayabilir.<\/span> <span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8211; Hata ay\u0131klama ve kontrol modu vard\u0131r. Sitenize etiket eklemeden \u00f6nce nas\u0131l \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 test edebilirsiniz.<\/span><\/p>\n<h4>Eksileri:<\/h4>\n<p><span data-preserver-spaces=\"true\">\u00a0&#8211; \u0130lk kurulum biraz teknik bilgi gerektirebilir.<\/span><\/p>\n<div style=\"display: none;\">https:\/\/www.multiyazilim.com<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics ve Google Tag Manager web sitesi trafi\u011fini izlemek i\u00e7in kullan\u0131lan en pop\u00fcler ara\u00e7lardan ikisidir. Peki hangisini kullanmal\u0131s\u0131n\u0131z? Hadi, birlikte inceleyelim. Google Etiket Y\u00f6neticisi ve Google Analytics, pazarlamac\u0131lar\u0131n ve web sitesi sahiplerinin web sitesi kullan\u0131c\u0131lar\u0131 hakk\u0131nda daha fazla bilgi ke\u015ffetmesine yard\u0131mc\u0131 olan \u00fccretsiz Google ara\u00e7lar\u0131d\u0131r.\u00a0Ancak benzerli\u011fin bitti\u011fi yer buras\u0131d\u0131r \u2013 Google Etiket Y\u00f6neticisi ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[652,653,645,654,655,656,657,658,659,660],"class_list":["post-4183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim","tag-etiket","tag-google-analitik","tag-google-analytics","tag-google-etiket-yoneticisi","tag-google-tag-manager","tag-gtm","tag-hedef-kitle","tag-ucretsiz-google-araclari","tag-web-site-trafigi","tag-web-sitesi-ziyareti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics ile Google Tag Manager Aras\u0131ndaki Farklar Nelerdir? - Multimedia Bilgisayar | Blog<\/title>\n<meta name=\"description\" content=\"Google Etiket Y\u00f6neticisi ve Google Analytics, pazarlamac\u0131lar\u0131n ve web sitesi 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