{"id":4160,"date":"2022-10-15T12:19:01","date_gmt":"2022-10-15T09:19:01","guid":{"rendered":"https:\/\/multimediabilgisayar.com\/blog\/?p=4160"},"modified":"2024-11-06T14:05:38","modified_gmt":"2024-11-06T11:05:38","slug":"google-analytics-nedir-nasil-kurulur","status":"publish","type":"post","link":"https:\/\/multimediabilgisayar.com\/blog\/google-analytics-nedir-nasil-kurulur\/","title":{"rendered":"Google Analytics Nedir? Nas\u0131l Kurulur?"},"content":{"rendered":"<p>Google Analytics, arama motoru optimizasyonu ( SEO\u00a0) ve pazarlama ama\u00e7lar\u0131\u00a0i\u00e7in istatistikler ve temel analitik ara\u00e7lar sa\u011flayan bir web analizi hizmetidir .\u00a0Hizmet, Google Marketing Platform&#8217;un bir par\u00e7as\u0131d\u0131r ve Google hesab\u0131 olan herkes taraf\u0131ndan \u00fccretsiz olarak kullan\u0131labilir.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4174 aligncenter\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analitik-300x300.png\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analitik-300x300.png 300w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analitik-1024x1024.png 1024w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analitik-150x150.png 150w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analitik-768x768.png 768w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analitik-1536x1536.png 1536w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analitik-105x105.png 105w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analitik.png 2000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Google Analytics, web sitesi performans\u0131n\u0131 izlemek ve ziyaret\u00e7i bilgileri toplamak i\u00e7in kullan\u0131l\u0131r. Kurulu\u015flar\u0131n kullan\u0131c\u0131 trafi\u011finin en \u00f6nemli kaynaklar\u0131n\u0131 belirlemesine, pazarlama etkinliklerinin ve kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mesine, hedef tamamlamalar\u0131n\u0131 (sat\u0131n almalar, al\u0131\u015fveri\u015f sepetlerine \u00fcr\u00fcn ekleme gibi) izlemesine, kullan\u0131c\u0131 etkile\u015fimindeki kal\u0131plar\u0131 ve e\u011filimleri ke\u015ffetmesine ve demografik bilgiler gibi di\u011fer ziyaret\u00e7i bilgilerini elde etmesine yard\u0131mc\u0131 olabilir. K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli perakende web siteleri , pazarlama kampanyalar\u0131n\u0131 iyile\u015ftirmek, web sitesi trafi\u011fini art\u0131rmak ve ziyaret\u00e7ileri daha iyi elde tutmak i\u00e7in kullan\u0131labilecek \u00e7e\u015fitli m\u00fc\u015fteri davran\u0131\u015f\u0131 analizlerini elde etmek ve analiz etmek i\u00e7in genellikle Google Analytics&#8217;i kullan\u0131r.<\/p>\n<h3>Google Analytics Nas\u0131l Kurulur?<\/h3>\n<p>Web sitenize y\u00fcklemeniz gereken bir JavaScript kodu veren Analytics, verileri analiz etmek i\u00e7in size bir aray\u00fcz sa\u011flar. Google hesab\u0131n\u0131zla an\u0131nda Analytics kullanmaya ba\u015flayabilir, hesab\u0131n\u0131z\u0131 a\u00e7t\u0131ktan sonra izleme kodunu alabilir, sitenize y\u00fckledikten saniyeler sonra da verilere eri\u015febilirsiniz.<\/p>\n<p><strong>1.<\/strong> https:\/\/google.com\/analytics adresine giri\u015f yap\u0131n.<\/p>\n<p><strong>2. <\/strong>Sa\u011f \u00fcst k\u00f6\u015fedeki ve Analytics de oturum a\u00e7\u0131 t\u0131klay\u0131n.<\/p>\n<p><strong>3.<\/strong> Google Analytics\u2019e kaydolmak i\u00e7in bir Google Hesab\u0131n\u0131z olmas\u0131 gerekir. E\u011fer yoksa bir hesap edinin: Google Hesab\u0131n\u0131zda (varsa) oturum a\u00e7\u0131n<\/p>\n<p><strong>4.<\/strong> Hesap olu\u015fturun. Formu doldurduktan ve \u015fartlar ve ko\u015fullar\u0131 kabul ettikten sonra oturum a\u00e7\u0131n.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4161\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/kayit-ol-268x300.png\" alt=\"\" width=\"400\" height=\"447\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/kayit-ol-268x300.png 268w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/kayit-ol-94x105.png 94w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/kayit-ol.png 586w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><strong>5.<\/strong> Google hizmetlerinde oturum a\u00e7t\u0131ktan sonra \u00d6l\u00e7\u00fcme ba\u015fla butonuna t\u0131klayarak Google Analytics&#8217;i kurulumuna ba\u015flayabilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4175 size-large\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analytics-1024x473.png\" alt=\"\" width=\"1024\" height=\"473\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analytics-1024x473.png 1024w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analytics-300x139.png 300w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analytics-768x355.png 768w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analytics-1536x710.png 1536w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analytics-227x105.png 227w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google-analytics.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>6.<\/strong> Hesap kurulumu b\u00f6l\u00fcm\u00fcnden Hesap ad\u0131n\u0131 girmeniz gerekmektedir. Hesap ad\u0131na, \u015firketinizin ad\u0131n\u0131 yazabilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4162 size-full\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/hesap.png\" alt=\"multimedia-google-analytics\" width=\"617\" height=\"293\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/hesap.png 617w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/hesap-300x142.png 300w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/hesap-221x105.png 221w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>M\u00fclk olu\u015fturma b\u00f6l\u00fcm\u00fcnden M\u00fclk ad\u0131n\u0131 girmelisiniz. M\u00fclk ad\u0131 web sitenizin ismi olabilir. Raporlar\u0131n\u0131z\u0131 \u00fclkemizin tarih ve saatlerine g\u00f6re alabilmek ad\u0131na raporlama saat dilimi b\u00f6l\u00fcm\u00fcn\u00fc T\u00fcrkiye olarak se\u00e7melisiniz. Ard\u0131ndan para birimini belirlemelisiniz. Daha sonra i\u015fletmeniz hakk\u0131nda b\u00f6l\u00fcm\u00fcnden sekt\u00f6r kategorisini se\u00e7melisiniz. E\u011fer sizin sekt\u00f6r\u00fcn\u00fcze uygun se\u00e7enek yoksa di\u011fer kategorisini se\u00e7ebilirsiniz. Ard\u0131ndan i\u015fletme boyutu ve Google analiytics\u2019i i\u015fletmenizde nas\u0131l kullanmak istiyorsunuz b\u00f6l\u00fcm\u00fcnden size uygun olan se\u00e7enekleri i\u015faretleyebilirsiniz. Olu\u015ftur butonuna t\u0131klay\u0131p Google analytics hizmet s\u00f6zle\u015fmesi \u015fartlar\u0131n\u0131 kabul etmeniz gerekmektedir. \u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4163\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/mulkolustur-1024x570.png\" alt=\"multimedia-google-analytics\" width=\"750\" height=\"417\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/mulkolustur-1024x570.png 1024w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/mulkolustur-300x167.png 300w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/mulkolustur-768x427.png 768w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/mulkolustur-189x105.png 189w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/mulkolustur.png 1060w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><strong>7. <\/strong>Bir sonraki sayfada sizden web sitenizin ismi ve url bilgisini girmeniz istenilecektir. Bu bilgileri de girdikten sonra ak\u0131\u015f olu\u015ftur butonuna t\u0131klayarak google analytics hesab\u0131n\u0131z\u0131 olu\u015fturmu\u015f olursunuz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4167 size-large\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/weburl-1024x421.png\" alt=\"multimedia-google-analytics\" width=\"1024\" height=\"421\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/weburl-1024x421.png 1024w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/weburl-300x123.png 300w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/weburl-768x315.png 768w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/weburl-256x105.png 256w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/weburl.png 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> \u00a0<\/p>\n<p><strong>8.<\/strong> Son olarak Google analytics&#8217;i web siteniz ile entegre edebilmek i\u00e7in global site etiketini, sitenizin &lt;head&gt; &lt;\/head&gt; kodlar\u0131 aras\u0131na eklemeniz gerekmektedir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4165 size-large\" src=\"http:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/gtag.js-1024x449.png\" alt=\"multimedia-google-analytics\" width=\"1024\" height=\"449\" srcset=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/gtag.js-1024x449.png 1024w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/gtag.js-300x132.png 300w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/gtag.js-768x337.png 768w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/gtag.js-239x105.png 239w, https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/gtag.js.png 1161w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Google Analytics de global site etiketi js kodunu bulmak i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyebilirsiniz.<\/p>\n<p><strong> -&gt; <\/strong>Google analiytics hesab\u0131n\u0131zda oturum a\u00e7\u0131n.<\/p>\n<p><strong>-&gt; <\/strong>Sayfan\u0131n sol alt\u0131nda yer alan <strong>Y\u00f6netici<\/strong> b\u00f6l\u00fcm\u00fcne giri\u015f yap\u0131n.<\/p>\n<p><strong> -&gt; <\/strong>M\u00fclk s\u00fctununda <strong>veri ak\u0131\u015flar\u0131 &gt; web\u2019i<\/strong> t\u0131klay\u0131n.<\/p>\n<p><strong>-&gt;<\/strong> Web sitenize ait veri ak\u0131\u015f\u0131n\u0131 t\u0131klay\u0131n.<\/p>\n<p><strong>-&gt; <\/strong>Google etiketi alt\u0131nda, etiket talimatlar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcle\u2019yi t\u0131klay\u0131n.<\/p>\n<p><strong> -&gt; <\/strong>Y\u00fckleme talimatlar\u0131 sayfas\u0131nda manuel olarak y\u00fckleyi se\u00e7in.<\/p>\n<p>Ekranda hesab\u0131n\u0131za ait Google etiketinin JavaScript snippet&#8217;ini g\u00f6rebilirsiniz.<\/p>\n<div style=\"display: none;\">https:\/\/www.multiyazilim.com<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics, arama motoru optimizasyonu ( SEO\u00a0) ve pazarlama ama\u00e7lar\u0131\u00a0i\u00e7in istatistikler ve temel analitik ara\u00e7lar sa\u011flayan bir web analizi hizmetidir .\u00a0Hizmet, Google Marketing Platform&#8217;un bir par\u00e7as\u0131d\u0131r ve Google hesab\u0131 olan herkes taraf\u0131ndan \u00fccretsiz olarak kullan\u0131labilir. Google Analytics, web sitesi performans\u0131n\u0131 izlemek ve ziyaret\u00e7i bilgileri toplamak i\u00e7in kullan\u0131l\u0131r. Kurulu\u015flar\u0131n kullan\u0131c\u0131 trafi\u011finin en \u00f6nemli kaynaklar\u0131n\u0131 belirlemesine, pazarlama [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[643,644,645,646,647,648,649,650,651],"class_list":["post-4160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim","tag-analytics","tag-global-site-etiketi","tag-google-analytics","tag-google-marketing-platform","tag-istatistikler","tag-kullanici-trafigi","tag-mulk-adi","tag-mulk-olusturma","tag-web-sitesi-trafigi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics Nedir? Nas\u0131l Kurulur? - Multimedia Bilgisayar | Blog<\/title>\n<meta name=\"description\" content=\"Google Analytics, seo ve pazarlama ama\u00e7lar\u0131\u00a0i\u00e7in istatistikler ve temel analitik ara\u00e7lar sa\u011flayan bir web analizi hizmetidir\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/multimediabilgisayar.com\/blog\/google-analytics-nedir-nasil-kurulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Nedir? Nas\u0131l Kurulur? - Multimedia Bilgisayar | Blog\" \/>\n<meta property=\"og:description\" content=\"Google Analytics, seo ve pazarlama ama\u00e7lar\u0131\u00a0i\u00e7in istatistikler ve temel analitik ara\u00e7lar sa\u011flayan bir web analizi hizmetidir\" \/>\n<meta property=\"og:url\" content=\"https:\/\/multimediabilgisayar.com\/blog\/google-analytics-nedir-nasil-kurulur\/\" \/>\n<meta property=\"og:site_name\" content=\"Multimedia Bilgisayar | Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-15T09:19:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T11:05:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/multimediabilgisayar.com\/blog\/wp-content\/uploads\/2022\/10\/google.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Multimedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Multimedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/multimediabilgisayar.com\/blog\/google-analytics-nedir-nasil-kurulur\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/multimediabilgisayar.com\/blog\/google-analytics-nedir-nasil-kurulur\/\"},\"author\":{\"name\":\"Multimedia\",\"@id\":\"https:\/\/multimediabilgisayar.com\/blog\/#\/schema\/person\/75acd01e1e2de1d9d7b9c18ecfd81c90\"},\"headline\":\"Google Analytics Nedir? 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